Saturday, 7 May 2016


Many companies use a Crm database, and all companies could benefit from using one. But how many people understand the implications of installing CRM?

To help you make the right decision in choosing a Crm database, we have answered some of the most common CRM-related questions.

What is CRM?

CRM stands for Customer Relationship Management. Dependent on the well-known marketing theory that it is more profitable to keep existing customers than to go out looking for brand spanking new ones, the CRM principle is based on developing and developing relationships with customers in order to enhance customer satisfaction and increase profit.

So it's just for our sales team, right?

Wrong! Although CUSTOMER RELATIONSHIP MANAGEMENT systems started as simple contact databases to help salesmen track prospects and leads, things have shifted over the last decade, and CRM systems now encompass almost all business functions:


Of course, CUSTOMER RELATIONSHIP MANAGEMENT was originally created as a tool for sales teams. A good Crm database allows salespeople to control their appointments, manage their contact databases, produce estimates, target customers, and create reports. Sales managers can implement processes and check that they may be being implemented, and record all essential sales data.


Marketing teams are able to use CRM to maintain and manage customer/prospect lists and subsequently synchronize marketing campaigns, as well as monitoring their effectiveness. A powerful CRM will also allow marketers to prepare, generate and send mail/email campaigns. A CRM can even assist with online marketing, by recording the buying habits of shoppers and using web analytics to help you see which areas of your site are popular/unpopular. Monitoring the different components of your marketing blend will help you learn what's working and exactly what isn't.


Clients don't just talk to your sales or customer service people - in addition they deal regularly with your accounts department and, when it comes to complaints, they may need approach supervisors, managers or even directors. A CUSTOMER RELATIONSHIP MANAGEMENT system which records every interaction in your way on the path to your customers means that whoever discussions to your customer has all the information they need to hand - no need to put that customer on hold while you locate the information you need.


Whatever you're selling - a service, a bulk off-the-shelf product, a one-off customisation - your delivery team need to know just what your customers have ordered, and when they're expecting to get it. Delivery problems often occur when an important piece of key information isn't very communicated to the shipping team, and can cost you money. A CRM system means delivery staff can see exactly what the customer wants and when they want it, and also allows them to feed useful information back to the sales team which could bring about increased business.

After-Sales Service

Looking after customers after they've acquired your products is a vital part of the CRM concept, and for many companies, particularly in the service industries, it is where the vast majority of interactions with customers take place. A Crm database will help your customer service team to constantly monitor customer relationships, and make you additional money by helping them identify further sales opportunities.To become more data click here Netsuite.

I curently have a lot of information about my customers. Exactly what can CRM tell me i don't already know?

You may already be saving a lot of details about your customers - their current address, what they do, their age, their interests etc. - but are you joining the spots and having the most out there of that data?

Typical organisations store customer data in information "islands", i. e. isolated in a number of different software applications (accounts, ERP, Outlook etc. ). CRM allows you to gather all this information in one core location, and thus to possibly see connections you didn't even know existed.

Another key advantage of CRM is not hard customer segmentation, allowing you to see which types of customer are buying which products, and then to group and target them accordingly. All companies know that the easiest sale to make is that of a brand new product to an existing customer, and using customer segmentation can help you improve your cross-selling figures in no time.

What can CRM do for my employees?

Giving your staff access to greater levels of information provides them the power to make quicker, better-informed decisions. This can speed up your business processes, make your service more efficient and effective, and therefore impress your customers. And when your staff have all the information they want, they feel empowered as well as in control.

Likewise, as we saw in the previous answer, collating the info from your various information "islands" into one core location saves your staff time they would otherwise spend hunting down information.

Are there any benefits to the customers themselves?

Of course. And also the obvious improvements to your efficiency, service and delivery, CUSTOMER RELATIONSHIP MANAGEMENT allows you to involve your clients in your business. CRM systems facilitate customer satisfaction surveys, online ordering and account management, and online order tracking. Higher levels of customer inclusion in your business techniques create collaboration, loyalty and trust.

OK, I'm nearly ready to invest in a Crm database. What areas do I need to consider before I make my choice?

Before you choose your CRM system there are several factors you need to consider.To get additional facts click the link Quickbooks.

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