Saturday, 14 May 2016

The reason why Organic SEO is Crucial For Your Business - The particular Google 'Sweet' Spot

SEO, which stands for Search Engine Optimization, is the process of optimizing one's website to increase the position in which the website will show up within the google search obtained from a search engine based on specific keyword phrases.

To operate a business today without the benefit for an online existence is very difficult. The convenience and abundance of information available online has created an expectation that any serious business should have an online site providing at minimum contact information and a basic description of the services and/or products they have available.

Today almost every business regardless of size or field of business has some type of website or blog available online. For the consumer this is a fantastic resource, available twenty four hours a day and in the privacy of the home as well.

For your business owner having a repository to publish in depth information about the services one provides, business philosophy, product catalogues, pictures, videos, and detailed descriptions of products including prices, provides a fantastic marketing opportunity.

Herein lies the stroke; every single competing company owner knows these same facts. Even for somewhat unknown business' there can be literally thousands of (if not more) competing internet sites, providing similar products or services, vying for the same top billing areas.

When the average consumer decides to look up a business on the Internet 69. 5 percent of the time they will use Google to perform the search (according to research firm Hitwise for f. y. 2008). Yahoo and Microsoft make up the majority of the leftover search queries with AMERICA ONLINE being released in a distant 4th (although AOL actually utilizes Google's results).

According to marketing research conducted by Chitika, a search based advertising network, the most notable 'organic' position in Google drove thirty four. 35% of all traffic in the sample. This was almost equal to the combined traffic from jobs 2 through 5, and was more than the combined total of positions 5 through 20. Organic spot number 1 may be worth almost exactly double what organic and natural spot number 2 will be worth, and the drop is precipitous thereafter. This specific is what I love to call the Google 'Sweet Spot'.

Achieving that coveted number 1 organic and natural spot on Google for a specific keyword phrase can double the amount of traffic an online site can get to get over the second position. For an online business today, with margins as small as they are now, this might be the distinction between business success and business failure.

I sometimes run into B2B product manufacturers that are fascinated by the opportunity of organic and natural search to generate sales leads, but don't go after it because they are convinced that they don't have the resources to be competitive effectively for page one results. I call this the "if only" problem.

Allow me to explain. Most everyone who's ever climbed mountain range above the tree line in the summer or played around on a rock wall at an outdoor equipment store has had at least a passing thought about how precisely cool it would be to do winter climbing. Very few actually do it though. The thought process quickly shifts to, "if only I were more fit, if only I understood someone who could educate me technical climbing skills, if only I were a lttle bit crazier, etc. inches

While organic and natural search is no winter climb, it can be intimidating before you develop a grasp of the basic principles. Most assume that it is a great deal harder and more expensive than it actually is, and that it means competing with mega companies for the coveted page one positions. If only...

Well as it turns out the competition is generally not as tough as you might think. Properly segmented, most B2B product market segments have between ten and fifteen competitors, and usually fewer than half of them do a realistic alternative optimizing their sites. Page one position is attainable surprisingly often. Get more information about SEO then you can always consider posicionamiento organico chile.The key is in the way you define your market segments and the keywords that you optimize for, to go after them.

Take into account for example a little manufacturer of precision ground things. They could define their business generally speaking conditions like gears and compete for search position with virtually hundreds of manufacturers, many quite large, most (interestingly) manufacturing other types of gears.

Or they could use more specific using conditions like machined things, or even better, accuracy ground gears and finish up competing with four or five manufacturers. Not only would getting good results page position be fairly easy with the more specific keywords, nevertheless the traffic to their internet site would be better focused and a bit more productive.

You can test this with your personal products pretty easily. Develop a set of keywords starting with general words and getting significantly more specific as you break your market into finer segments. Plug each word into Google and scan the results pages to get a sense of who your competition would be, and how hard it might be to get a decent position. You'll be amazed at how quickly the competition for position drops off when you select you keywords this way, aligning them with the market sectors that you are actually competing in.

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