Monday, 9 May 2016

What you should expect in a Web Developer or Design Agency

Yahoo for web designers or web design organizations and you will get millions of results for companies all promising very similar things: timely delivery, budget friendly, search engine optimization and cross-browser compatibility, etc. Now if they were all so great, why are there so many crappy websites you may ask. Here are some certification that will help you to disregard the good web designers from the bad ones.

Great Portfolio

A fantastic portfolio displays creativity, style variety and most importantly has examples of real client work and not only spec work from school. Ensure that the web designer's overall style in their portfolio matches what you are looking for. Test out their previously launched websites to ensure that they are user-friendly, error-free, suitable for their targeted market and fast-loading.

The great portfolio always trumps design experience or schooling. Web designers with too much experience could be occur their ways and less available to new ideas or trends. And just because someone took a few classes for design does not mean that they have an eye fixed for it. We have experienced some offering web design services with hideous websites.

Customer Service

Regardless of how stellar your designer or agency is, if they cannot respond to your phone calls or emails in a timely manner during business hours, they most likely cannot meet your timeline. This could mean death to your business if your project is time sensitive due to something like a product launch. Several freelance web designers are moonlighters meaning that they have full-time jobs and they pick up the odd project here and there for extra cash. Be wary of those folks because they will likely not be around once your project goes bad forcing you to forfeit your deposit.

Required Abilities

Whoever you decide on should be proficient with the web technologies your project requires. If you need Flash for an animated cut, ensure that your web developer is proficient in Flash Actionscripting 3. zero. If you want to convert your website into a CMS, ensure that they are amply trained in your chosen CMS and the web technologies that support it. Most open-source CMS' are manipulated by PHP. It is always better to hire a professional who can excel at the things you require rather than a jack of all trades who is merely mediocre in everything. Generally, you should be capable to evaluate this based on their online portfolio.

Their own Timeline Fits your Timeline

All projects have a deadline or some preferred time range in which you would like it to be completed. Unskilled web designers often quote overly optimistic timelines. Zero matter how simple your web design or redesign is, it is almost impossible for the design process (from concept to completion) to take less than two weeks because there will always be revisions. I actually always laugh when a potential client emails me personally and estimates that their new website is very basic and should take a maximum of 2 days. This is much more professional to quote an extended timeline and deliver prior to expected. On the other hand, if your on line designer states it will take a lot longer than their competitors, they may be moonlighting.


Full-service is usually offered by design firms because it requires a team of developers, developers and marketing experts. Full-service means that they offer all-encompassing web solutions like SEO, ecommerce, branding, mobile compatibility and social media all in one place. Rarely are you going to find a web developer that is an expert in all of these categories, which is why some companies hire design firms if they have the budget.

Communication Skills

Communication skills are just as important as design and encoding skills because if your web designer communicates with bad grammar or spelling errors so will your website. Do they articulate issues well? Can they convert complicated technical jargon into laymen terms? You may easily evaluate their communication skills throughout your initial calls, emails and project proposal.

Advertising / SEO Experience

What good is your website if your target audience cannot find it? Your web designer or design firm must understand how to promote it.Get more information about web designer then you can always consider expertos en posicionamiento web bogota. If you found your web designer by via Google with industry-specific keywords then they must know something about SEO. Here are other simple SEO techniques your web designer should apply to build your web presence:

Generate fresh content relevant to your focus on market with a blog
Write a meta subject and description tags
Include your keyword search conditions in your headings and subheadings (H1 and H2 tags respectively)
Sprinkle your keyword search terms all through your content
Create a sitemap for search motors to spider
Add your website to online business directories
For more SEO strategies, refer to my article about Driving High Quality Web Traffic.

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