Tuesday, 7 June 2016

Cell phone Apps, Web Apps and Mobile Optimised Websites - The Pro's and Con's

To say that mobile software are booming would be an evident tiefstapelei, IDC predicts that global downloads will reach seventy six. 9 billion in 2014 and will be worth $35 billion. For this reason many companies are considering a leap on to the mobile software popularity. But does your company really desire a native mobile app; is this the best way forward for your brand? Additional options available which will permit you to take good thing about the mobile revolution which may be better suited to your company's goals, strategy, potential audience and eventually budget. We certainly have put together an overview of the pro's and con's of native mobile apps, web software and mobile optimised websites to help you choose the best way forward for you.

Native Mobile Apps

Native mobile programs are specifically made to run on the smartphones operating system and machine firmware. It typically needs to be modified and adjusted for proper use on different devices (GIA)


Native software don't need internet connectivity to function this gives users anytime, anywhere entry.

Native applications may offer increased functionality by tapping into the smartphone handset features. If you would like your software to access the user's camera or phonebook or employ GPS location technology, the accelerometer or server side push notifications then you will probably want to go down the native application route.

Native Apps are allocated via the iphone app stores (Apple iTunes, Android Marketplace). This is a powerful platform to get your software found provided you have optimised the application for maximum visibility.

Native mobile programs promote better customer engagement with longer consumer sessions; this is probably as a result of richer user interface provided although this may be set to change with new developments in HTML5.

Surveys show that most affluent respondents are more likely to say they'd downloaded a local application (Survey by Ask. com and Harris Interactive)
Con' s
Cost - a native software is specific to the mobile handset it is run on, since it utilizes the features of that specific handset. This means if you are establishing across iOS, Android and Blackberry systems the development costs can be quite high as each device uses different coding.

Maintenance and complex updating which need additional installation.

Internet Applications
An application in which all or some parts of the software are downloaded from the Web each time it is run. It can usually be accessed from all web-capable mobile devices (GIA)


Accessibility - an HTML5 mobile iphone app (web app), are accessible on most mobile devices so you can reach a much wider audience than if you were to produce a native mobile software for say iPhone only. Cost - web programs use the same base code for all systems (iOS, Android), although there is still work to be done to ensure the application is appropriate across all platforms this brings development costs down considerably.

Web applications give a faster go-to-market, because they are not subjected to distributor acceptance. Apple AppStore approval may take from weeks to months of analysis and the good quality assurance.

Discoverability - With the increase in native software within the application stores it will become difficult to distinguish whether web programs are any less noticeable provided there is a strong marketing strategy on launch to help discovery.

Net Apps offer more immediate and unfiltered access to user behaviour analytics allowing targeted consumer cross-selling opportunities.To become more data click here Indian App Developers.

Web appscan be pinned to the user's smartphone menu to allow easy repeat access.

Overall performance and functionality is restricted when compared with that of a native software as internet connectivity is necessary and the application cannot access smartphone functions such as geo-location technology or push announcements.
Less manipulated user experience
Lack of standards across mobile browsers can make it quite difficult to ensure your software is mix platform compatible.
(There is also the choice of building a hybrid native/web application which allows developers to create mobile software that discuss their backend with their web application. A hybrid software could provide the perfect trade-off between cost and functionality for your company. )

Mobile Optimised Website

A mobile optimised website is essentially your company's website optimised for viewing on a mobile device.


A mobile optimised website is a simple transfer of the data and content (or part of it) of your website to permit mobile user accessibility. Because the information and logic is already there, (you are not creating anything new or any extended functionality) mobile websites can be very inexpensive to build.

Mobile optimised websites offer smaller companies the possibility to take good thing about the rise in mobile search.

User experience is greatly improved as web page logic is optimised for viewing on a mobile device.

If your website is built in flash then it will not be viewable at all by Apple device users - a mobile optimised website will increase your company's visibility for Apple users.

If your website is built in Flash then it will require more work for that website to be viewable on Apple devices.
A mobile optimised website as with HTML5 web applications relies on internet connectivity to function
Consumer experience is restricted to web based actions.To get additional facts click the link Best India Election Results App.

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