SEARCH ENGINE OPTIMISATION stands for "Search Engine Optimization" and is a term standing for various methods to achieve better position in a search on Google (or other lookup engines).
Search engines (like Google) determine the quality and importance of an online site by analyzing a site with automated crawlers which are constantly indexing and scouring the web.
Typically the crawlers scan the site and "get an idea" about the site, find away what keywords are relevant for the site. Typically the internal Google algorithms then decide where to position your site within Google for a given keyword lookup.
There are more factors involved (see later below) - but this is it in a nutshell, in simple words.
Search powerplant position is essential if you market a product or maybe want "to get the word out".
The higher your position in Google, the more guests you get. As simple as that.
"SEO" is the profession focusing on exactly this, the art of getting high search engine ranking by applying various methods.
On-Site SEO and Off-Site SEARCH ENGINE OPTIMISATION
You can find two main types of SEO, which are
On-Site Search engine optimisation
Off-Site Lookup Engine Optimization
On-Site Seo Methods:
This applies to all analyses and modifications of the website itself, its core elements, like the HTML code, content of the website, links and all elements which your site is made of.
Those site elements are optimized in line with the knowledge what importance a certain component currently has for Search engines search engine position and your keywords.
The elements are modified by enhancing the page itself, that is, by using a HTML/site editor, like MS Expression Web, Frontpage or a basic text editor. This will require a knowledge of HTML and a knowledge about a website's elements, eg. meta tags and the importance..
As rule, before all: Your website must have a good internal SEO structure, it must be relevant for keyword phrases, the product or audience you target - without appearing "spammy".
It also must be easily accessible and searchable by the spiders.
Off-Site Search Engine Optimisation Methods:
This covers all optimization methods which are not made by directly modifying the website itself.
Lookup engine and directory submission, optimization
Building links and getting websites linking to you
Other types of promotion and of "getting your message out there"
Techniques of getting traffic to your website
Also, Off-Site SEARCH ENGINE OPTIMIZATION is not as easy as it looks above, there are quality factors which need to be considered, eg. in enabling companion sites linking for you. The wrong link even can damage your reputation and therefore Google's judgment of your site.
Those two SEO methods combined, On-site and Off-site search powerplant optimization in the end decide your success in getting a high Google position if someone searches for your product or website subject matter - amidst possibly thousands of other competing websites.
Blackhat SEO, Greyhat SEO and Whitehat SEO
"Blackhat" marketing methods are "forbidden" methods that can be Onsite SEO or Offsite optimization: Tricking search engines like google or visitors, various methods which are against honest or juristical policies (Google's or if your internet provider's), maybe even breaking the legislation.
Methods to achieve high Google rank and traffic by using "illegal" methods.
I wont go much into details since those methods are controversial and involving risks of getting banned, your site being taken down or more serious consequences. (One example of a Blackhat Offsite SEO method would be using myspace . com "whoring", using an automated script to get a large number of friends on myspace and then leave commercial advertisements on their myspace webpage. )
Whitehat SEO is the usual, ethical way to bring your site to the very best in Google, with a zone in between named "Greyhat SEO". Get more information about seo then you can always consider posicionamiento en web.Although Greyhat methods might be controversial and unethical they don't obviously break regulations and policies.
Why would you want to seek advice from a SEO service?
Typically the subject is pretty complex and involves many factors, in this article I only covered basics so you get a first understanding. It also involves a constantly updated knowledge.
"Big G" (Google) often varies it's algorithms (which are held secret).
1 day one method can be the key to your success on the net - at a later time there could be a aspect of your site Google searching for at which has never been considered before, now evaluating in more in their decision where to place your site in lookup results.
A good SEO specialist is up-to-date with those developments, he uses professional tools and his knowledge to help webmasters being successful on the internet.
Search engines (like Google) determine the quality and importance of an online site by analyzing a site with automated crawlers which are constantly indexing and scouring the web.
Typically the crawlers scan the site and "get an idea" about the site, find away what keywords are relevant for the site. Typically the internal Google algorithms then decide where to position your site within Google for a given keyword lookup.
There are more factors involved (see later below) - but this is it in a nutshell, in simple words.
Search powerplant position is essential if you market a product or maybe want "to get the word out".
The higher your position in Google, the more guests you get. As simple as that.
"SEO" is the profession focusing on exactly this, the art of getting high search engine ranking by applying various methods.
On-Site SEO and Off-Site SEARCH ENGINE OPTIMISATION
You can find two main types of SEO, which are
On-Site Search engine optimisation
Off-Site Lookup Engine Optimization
On-Site Seo Methods:
This applies to all analyses and modifications of the website itself, its core elements, like the HTML code, content of the website, links and all elements which your site is made of.
Those site elements are optimized in line with the knowledge what importance a certain component currently has for Search engines search engine position and your keywords.
The elements are modified by enhancing the page itself, that is, by using a HTML/site editor, like MS Expression Web, Frontpage or a basic text editor. This will require a knowledge of HTML and a knowledge about a website's elements, eg. meta tags and the importance..
As rule, before all: Your website must have a good internal SEO structure, it must be relevant for keyword phrases, the product or audience you target - without appearing "spammy".
It also must be easily accessible and searchable by the spiders.
Off-Site Search Engine Optimisation Methods:
This covers all optimization methods which are not made by directly modifying the website itself.
Lookup engine and directory submission, optimization
Building links and getting websites linking to you
Other types of promotion and of "getting your message out there"
Techniques of getting traffic to your website
Also, Off-Site SEARCH ENGINE OPTIMIZATION is not as easy as it looks above, there are quality factors which need to be considered, eg. in enabling companion sites linking for you. The wrong link even can damage your reputation and therefore Google's judgment of your site.
Those two SEO methods combined, On-site and Off-site search powerplant optimization in the end decide your success in getting a high Google position if someone searches for your product or website subject matter - amidst possibly thousands of other competing websites.
Blackhat SEO, Greyhat SEO and Whitehat SEO
"Blackhat" marketing methods are "forbidden" methods that can be Onsite SEO or Offsite optimization: Tricking search engines like google or visitors, various methods which are against honest or juristical policies (Google's or if your internet provider's), maybe even breaking the legislation.
Methods to achieve high Google rank and traffic by using "illegal" methods.
I wont go much into details since those methods are controversial and involving risks of getting banned, your site being taken down or more serious consequences. (One example of a Blackhat Offsite SEO method would be using myspace . com "whoring", using an automated script to get a large number of friends on myspace and then leave commercial advertisements on their myspace webpage. )
Whitehat SEO is the usual, ethical way to bring your site to the very best in Google, with a zone in between named "Greyhat SEO". Get more information about seo then you can always consider posicionamiento en web.Although Greyhat methods might be controversial and unethical they don't obviously break regulations and policies.
Why would you want to seek advice from a SEO service?
Typically the subject is pretty complex and involves many factors, in this article I only covered basics so you get a first understanding. It also involves a constantly updated knowledge.
"Big G" (Google) often varies it's algorithms (which are held secret).
1 day one method can be the key to your success on the net - at a later time there could be a aspect of your site Google searching for at which has never been considered before, now evaluating in more in their decision where to place your site in lookup results.
A good SEO specialist is up-to-date with those developments, he uses professional tools and his knowledge to help webmasters being successful on the internet.
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